Although Upscale, Consistent & Frequent, the Marketing Strategy is Low Cost.

Value-added Programs

- Very Important Client (VIC) Program is a client loyalty program that will drive the marketing strategy

- The Gift Registry registration is another data base to be used in the direct mail program

- An aggressive inventory turnover strategy via EDLP and "In-store" markdowns will create word-of-mouth foot traffic

Direct Mail & Internet Advertising

- The marketing activity will be direct mail and/or Internet based

- Seasonal brochures will be produced and distributed quarterly to the direct mail list

- The marketing cost will not exceed 3,5% of sales with 20% of the cost being recaptured from suppliers